These brand books were designed for Weddington Way to communicate the brand to customers. They were on display for brides and bridesmaids to browse through while waiting in the pop-up shops in Los Angeles and New York City.

I was inspired by playful, personal imagery and moments - and deep down I wanted the whole thing to feel kinda like a scrapbook. My favorite pages are those with handwritten vows that I scanned to use.


View the book in its entirety online here.


Weddington Way